Agility. Passion. HEART. REACHING EVERY SHOPPER – one bottle at a time
At Nate’s, we are much more than our delicious pure honey and our iconic orange label (although we are proud of that, too!). Behind every bottle and every transaction, our dedicated people make it possible to serve the highest-quality honey to your family. We’re excited to introduce to you a passionate team member who plays a crucial role in how you shop for your favorite bottle of honey.
Meet Jordan, Shopper Marketing Director at Nature Nate’s Honey Co.
Q: How would you describe your role on the Nature Nate’s team?
A: Shopper marketing is an area of marketing that many people don’t know exists. In my role, I take a brand message or campaign and customize it for the retail experience. From Walmart to Target and beyond, each retailer is different and we aim to help make a positive impact on the shopper journey. I love my job. It’s fast-paced and I have to be incredibly agile given our ever-changing retail environment. I’m fortunate to be able to share Nate’s with consumers all over the country and help more people enjoy delicious honey. It’s a win-win!
Q: As a company, we strive to be leaders, whether in honey, on the Nate’s team, or in our community. How do you see yourself contributing to these high standards?
A: At Nate’s, there are many opportunities for us to be personally involved in building our community. We get to decide how we give and how we make an impact – and we get to see it all come to life. For me, being a leader means seeing a need and acting on it, and Nate’s has encouraged me to do just that. I’ve personally coordinated meal deliveries to a local women and children’s shelter, I created our intern program to help future marketers grow and I’ve developed partnerships with other local companies and brands to help foster community activism. And there’s still so much more to do.
Q: The Nature Nate’s family implements a set of core values called the Bee Attitudes. Is there a specific Attitude you strive to implement?
A: Bee passionate. In Colossians 3:23-24, it states, “Whatever you do, work at it with all your heart, as working for the Lord, not for men, since you know that you will receive an inheritance from the Lord as a reward.” It’s so easy to love my job and be passionate about the work because it comes from a place of love, family, team and community. Our core values are truly focused on people. Every day I get to come to work and educate, share results and make decisions rooted in passion, data and expertise. And we get to experience the sweet results of working together as a team and contributing to something bigger than ourselves.
Q: What is something you want people to know about Nature Nate’s that they might not know from just looking at our orange label?
A: At Nate’s, we are truly a family, and the heart behind our company is like no other. We say people first and we mean it. Two years ago, I had a personal tragedy in my life, and I will never, ever, forget the way everyone treated me and helped me through that difficult time in my life. As a team, everyone steps up and we take care of each other. When you buy a bottle of Nate’s, you are contributing to people and that makes all the difference.