The number-one branded honey company shares insights on data-driven growth in retail

MCKINNEY, TEXAS – February 27, 2025 – Nature Nate’s Honey Co., the number-one branded honey company in the U.S., is taking the stage at Expo West as part of Harvest Group’s Blueprint Session, “From Media to Market Share.” The session explores how brands are leveraging media and data investments to drive measurable retail growth.

“Expo West is the perfect opportunity to connect with industry leaders and share how Nate’s continues to set the standard for, not only purity and taste in the honey category, but innovative marketing practices in CPG,” said Mike Carle, CEO of Sweet Harvest Foods, the parent company of Nate’s.

The session includes a panel, moderated by Mark Stamps, SVP of Partnerships & Innovation at Harvest Group, and features industry experts including:

• Jordan Mikeska, Director of Shopper Marketing, Nate’s
• Ali Miller, VP, Instacart
• Andrew Crow, Head of Sales, Incremental
• Alex Rowe, VP, Stackline

“Nate’s is a best-in-class example of how brands can build an integrated commerce business utilizing data and partnerships,” said Stamps. “We’re excited to host the panel with such a leading brand and industry leaders from Instacart, Incremental and Stackline.”

“Retail success today isn’t just about great products – it’s about smart strategy that reaches the right shopper in the right channels,” said Mikeska. “This panel will dive into what’s actually moving the needle for brands and how data-driven decision-making can drive measurable growth.”

The session is an exclusive event for Harvest Group clients and will be hosted from 12 to 1 p.m. PT on Thursday, March 6. Head of Market Intelligence Jackie Lewis from Harvest Group kicks off the panel with a presentation on the state of the industry, covering key themes to start the year and the evolving impact of digital in 2025. To attend, please reach out to your Harvest Group account manager.

To learn more about Nate’s at Expo West, all attendees are invited to visit Nate’s booth #5665 in Hall E during show hours. Guests can experience Nate’s full product portfolio, including the newly launched hot honey minis, sample single-serve options and explore how Nate’s continues to innovate in the honey category with products designed to delight and inspire.

About Nature Nate’s Honey Co.

Since 1972, Nature Nate’s Honey Co. has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nate’s promises an undivided commitment to providing the highest-quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com.

About Harvest Group

Founded in 2006, Harvest Group is a leading commerce agency empowering CPG brands to grow what matters in today’s complex retail landscape. We offer a fully integrated solution that seamlessly aligns strategy across in-store and digital commerce, retail media, and social platforms. Our team of over 350 retail experts leverages cutting-edge technology to drive growth for brands at major retailers including Walmart, Sam’s Club, Target, Amazon, Costco, and Kroger, as well as across all major retail media and social platforms. For more information visit http://www.harvestgroup.com.

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