This is the third consecutive year that Nate’s has won industry awards showcasing its excellence in marketing
MCKINNEY, TEXAS – November 4, 2024 – Nature Nate’s Honey Co., the number-one branded honey company in the U.S. and producer of 100% pure, raw & unfiltered honey, received three MarCom Awards, including a platinum award for its social ad campaign and two gold awards for its honey minis launch and product photography. MarCom is one of the oldest, largest and most-respected global creative competitions in the world.
Competing against more than 6,500 MarCom award entries from dozens of countries, Nate’s was recognized with a platinum award for excellence in creativity and execution for its social ad campaign, which includes fan-favorite recipe videos featuring honey as an all-natural sweetener, including Apple Nachos, Dairy Free Yogurt Bark, Pear Brie Crostini and more.
In the strategic communications category, Nate’s received a gold award for its honey minis launch. Designed to look like the iconic Nate’s orange-labeled honey bottles, the evolved mini but mighty packets contain the high-quality honey the brand is known for in a sleek packet that makes it easy to tear and squeeze without a sticky mess. To support the launch, Nate’s created stunning visual assets including photography and videos to highlight ease of use for modern athletes and fitness fans. In addition, Nate’s teamed up with Paris 2024 Olympic athletes Annie Kunz, Emma Hunt, Maggie Malone and others to showcase the benefits of all-natural honey for a pre-work out boost or recovery snack.
In the creativity category, Nate’s received a gold award for product photography, which includes still imagery of Nate’s bottles and simple ingredients that highlight all the ways honey can enhance salads, pizza, oatmeal, fruit, sandwiches, pancakes and more.
“Nate’s is known for our highest-quality, best-tasting honey, and we have a marketing team that matches its excellence,” said Becca May, SVP of Marketing and Innovation, Nate’s Honey. “The Nate’s family couldn’t be prouder of the marketing team’s recognitions and achievements that enable us to earn and maintain our position as the number-one branded honey.”
“The marketing team for Nate’s is a leading force in honey and the CPG industry,” said Mike Carle, president & CEO of Sweet Harvest Foods, the leading provider of natural sweeteners in the U.S. and parent company to Nate’s. “Nate’s has been the leader in branded honey for more than 8 years, and there’s no doubt its due to our exceptional teams that contribute to crafting our honey and our brand every day.”
Strategy and creative direction for all three marketing programs were implemented by Nate’s marketing team. Creative assets were developed by food and beverage photographer Sheena Bates and creative agency Foody First.
In 2023, Nate’s won a gold MarCom award for its Ingredients: Honey.TM billboard ad. In 2022, Nate’s received two platinum MarCom awards for its Ingredients: Honey.TM campaign that features assets from creative agency Poke the Bear and was executed with support from integrated media agency LERMA/.
MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of marketing and communication materials. Judges are industry professionals who look for companies whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. MarCom is sponsored and judged by the Association of Marketing and Communication Professionals (AMCP), a 29-year-old international organization consisting of several thousand creative professionals.
For more information about this year’s MarCom Award winners, visit www.marcomawards.com.
About Nature Nate’s Honey Co.
Since 1972, Nature Nate’s Honey Co. has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nate’s promises an undivided commitment to providing the highest-quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com.
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