Nate’s expands Dallas-Fort Worth market presence with bold Ingredients: Honey™ ad campaign and honey sampling at local sporting events and concerts
MCKINNEY, TEXAS – April 30, 2025 – Nature Nate’s Honey Co., the number-one branded honey company in the U.S. and producer of 100% pure, raw & unfiltered honey, is proud to announce a 2025 partnership with Texas! Live – one of the state’s premier entertainment destinations. Starting this spring, Nate’s will be featured in Globe Life Field, AT&T Stadium and the Texas! Live center for high-profile events throughout the year.
Fans will view Nate’s digital ads lighting up indoor and outdoor screens throughout Texas! Live – from stadium concourses to massive outdoor displays. Nate’s will display ads featuring its award-winning Ingredients: Honey™ campaign with cheeky one-liners and Nate’s signature bright orange. With localized messaging and a focus on Nate’s unmatched quality and taste, the brand aims to leave a lasting impression with every interaction.
“At Nate’s, we’re all about creating meaningful moments, and what better place to do that than right here in our home state at Texas! Live?” said Becca May, Senior Vice President of Marketing and Innovation at Nate’s. “Whether a game, concert or an evening at Texas Live!, we’re thrilled to bring a taste of pure, raw and unfiltered honey to fans in a fun, bold way.”
In addition to digital ads, fans can sample Nate’s honey minis as part of the sponsorship. Fans can find Nate’s honey minis at a series of marquee moments, including sporting events and concerts including:
- May 3: Lone Star Smokeout Music Festival, AT&T Stadium
- May 9: Post Malone Concert, AT&T Stadium
- May 17: Texas Rangers vs. Houston Astros, Globe Life Field
- June 11: Shakira Concert, Globe Life Field
- August 27: Texas Rangers vs. Los Angeles Angels, Globe Life Field
- August 27: The Weeknd Concert, AT&T Stadium
- December 6: Big 12 Football Championship, AT&T Stadium
- December 31: Cotton Bowl & NYE Celebration, AT&T Stadium
Fans will also find Nate’s hot honey minis on the menu at Pudge’s Pizza inside Texas! Live. Nate’s hot honey minis are single-serve packets of its award-winning hot honey in a functional, on-the-go package, perfect for elevating Pudge’s Pizza slices.
This activation builds on Nate’s ongoing investment in sports and entertainment partnerships. In fall 2024, Nate’s ran a digital campaign at the Wells Fargo Center in Philadelphia with digital ads displayed to more than 1.3 million fans attending Flyers and 76ers games, as well as concerts featuring Billie Eilish, Justin Timberlake and more.
To learn more about Nate’s and its products, visit www.naturenates.com.
About Nature Nate’s Honey Co.
Since 1972, Nature Nate’s Honey Co. has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nate’s promises an undivided commitment to providing the highest-quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com.
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