As consumer demand for raw & unfiltered honey grows five times more than other honeys on shelf, the number-one branded honey company expands awareness for all-day usage occasions

MCKINNEY, TEXAS – September 1, 2024 – In honor of National Honey Month, Nature Nate’s Honey Co., the number-one branded honey company in the U.S. and producer of 100% pure, raw & unfiltered honey, is launching a Honey Habits campaign, showcasing all the ways 100% pure honey can be enjoyed throughout the day – morning, noon and night.

With consumer demand for raw & unfiltered honey growing five times more than other honeys on shelf*, Nate’s Honey Habits campaign will share how people enjoy the goodness of raw honey. Nate’s will highlight trending recipes and easy food pairings to inspire and educate consumers on the versatility of 100% pure, raw & unfiltered honey. The brand is also teaming up with influencers, content creators and other brands, including Gretchen Geraghty, Spread the Love and Sweet Loren’s, to showcase how the all-natural, single ingredient can be used throughout the day – from a pre-work out boost in the morning to an essential pantry staple for lunch and dinner prep.

The campaign will also feature simple ways to swap 100% pure honey for processed and artificial sugars in recipes. Results from a 2024 Honey A&U Russell Research study on honey usage revealed that 69% of honey users are using honey in a recipe, and of those shoppers, 84% are using it in baking recipes. This shows the importance of providing honey fans with recipe inspiration and information, so they can more easily enjoy the benefits of 100% pure honey.

“Each September, we recognize the precious resource gifted to us by the honey bees: pure honey,” said Nathan Sheets, President and CEO of Nate’s. “As Nate’s leads category growth and more consumers turn to our trusted brand to make informed decisions about how to enjoy honey, we are excited to inspire families to use this all-natural superfood and increase honey habits to make our food, drinks and lives better.”

Nate’s is a one-stop honey shop and offers something for every kind of honey fan, including its original 100% pure raw & unfiltered honey, and trending honeys, like organic honey and hot honey. In the last 26 weeks alone, hot honey is up 49% in dollar sales, and organic honey is the fastest growing segment, up 14% year-over-year in dollar sales*. Nate’s also supports consumer wellness goals with its UMF^TM-certified manuka honey, understanding 56% of honey shoppers today purchase for health benefits, according to a 2024 Honey A&U Russell Research study. In addition, Nate’s offers honey pouches for its sustainability-conscious consumers.

Earlier this year, Nate’s unveiled new honey minis’ packaging to better serve athletes and other fitness fans looking for an all-natural energy source and a convenient and portable way to enjoy 100% pure honey. The evolution in packaging is a direct result of consumer demand as more athletes and other fitness fans use pure honey to fuel performance and reach wellness goals, as an alternative to artificial energy goops and gels.

One of the ways Nate’s honey stands out on shelf, beyond its iconic, orange-colored honey bottle labels, is its promise to provide the highest-quality pure honey by adhering to strict testing standards. Through rigorous testing and careful handling, Nate’s honey is the highest quality from the inside, out: no additives, no preservatives, never pasteurized, pollens intact and crafted for exceptional taste. Nate’s 100% pure, raw & unfiltered honey has a purity guarantee to provide an unmatched level of care and precision that would make any honey bee proud.

To learn more about how Nate’s is celebrating national honey month with its Honey Habits campaign, visit www.naturenates.com.

About Nature Nate’s Honey Co.

Since 1972, Nature Nate’s Honey Co. has been dedicated to offering honey as nature intended – 100% Pure, Raw & Unfiltered. Arriving in its most natural form, this honey is closest to its original provision from the hive. Nate’s adheres to strict quality-control standards, sourcing honey from trusted beekeepers and minimally processing it to ensure the honey retains all its natural benefits. Nate’s promises an undivided commitment to providing the highest-quality product to you and your family’s dining table – a farmer’s market quality honey, available year-round. For more information, visit www.naturenates.com.

* Last 26-weeks data from Circana (IRi) ending 6.16.24

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