Have you ever considered what it takes to help keep a product “on-brand” and “on-trend?” What it means to harness the trust of a consumer while also showing them your heart? A challenge like this can often be delicate at times, but also reaps a sweet reward when done in an honest to goodness way.
Meet Haley. Director of Brand Management at Nate’s Honey Co.
Q: How would you describe your role on the team?
Honestly, my role is my dream job. I began working at Nate’s Honey Co. right after graduating Texas A&M University. I unexpectedly met a few team members at a conference and decided soon after to visit the farm. After seeing the heart and passion behind what Nate’s does, I joined the team and have not looked back since.
I have always been passionate about branding. In college, I read a book that spoke to the importance of a healthy brand and how consistency and trust changes everything. That book sparked a passion in me for branding and what would become my future job. My heart now is for Nate’s to be consistent across every touchpoint as we serve our customers and put messages out for them. There is a space to engage with people in a helpful way, and I want to live in that space.
Q: As a company, we strive to be leaders in educating consumers on why choosing raw and unfiltered honey over processed sugar is important as well as setting the highest quality standards in our field. What strides do you see us making to ensure both of these goals are met?
I think we’re taking strides in accomplishing this through our brand evolution and the purity guarantee. We want to provide the best honey on the shelf and ensure it tastes like it came straight from the hive.
In the honey category, there is a lot of chatter about real verses fake honey, and it’s hard for customers to filter what’s true and what’s not through the noise. We want our message to be crystal clear when it comes to our process, product, and passion, so people feel confident when purchasing from Nate’s.
Q: The Nate’s family implements a set of core values called the Bee Attitudes. Is there a specific attitude you strive to implement?
Absolutely! When I started in my role, “Bee-Passionate” was one of my biggest points of focus. Now more than ever, being a mom has grown my heart. For me, it’s all about how to “Bee-Loving.” I’ve realized that if everything I do is rooted in love, from the way I serve and treat my co-workers to the way I love my family, then I’m doing my best work.
Q: What is something you want people to know about Nate’s that they might not know from just looking at our orange label?
It’s the same feeling I talked about when I came to Nate’s and took the job. It’s this divine feeling you get when you are a part of Nate’s family. We truly care about each other like a family. That phrase is tossed around a lot by different companies, but I want people to know that it’s real here. There is so much love weaved into our jobs. As a working mom, that matters more to me than it ever has, because I feel cared for like I’m a sister and friend. Love changes everything, and this job has changed me for the better.
